Marketing and Branding: The Runners Forum
2009-2013
This portfolio collection represents a small representative of nearly 4 years of branding, design, and marketing leadership at The Runners Forum during its major growth phase. I redesigned the company’s logo to support its shift from running to triathlon retail, built a full-featured website in HTML and CSS, and created extensive collateral, including sublimated apparel and race-day signage, from weekly email newsletters to outdoor lit store signs. The role required high-volume creative production and operational organization to support multiple retail locations and a diverse customer base.
Medium / Project Type
Skills Used
Toolkit
Project role(s)
Values and Ethos
Creativity, Personal Touches, and Design
Design projects were highly creative at a time when the brand was looking for a new identity. As the company grew, the focus needed to remain personal, which we achieved through various programs that recognized individuals and their needs (e.g., a birthday program).
Creative Versatility & Production Mastery
Demonstrated the ability to design across formats: digital, print, apparel, signage, environmental graphics, and vehicle wraps, ensuring cohesion at every customer touchpoint.
Organizational Reliability & Operational Excellence
High-volume output, consistent quality, and an organized workflow supported a rapidly expanding business while improving efficiency and giving structure to creative flexibility.
Social Media
Project Samples
