Your Action, Community Impact

2025

Published in Fire & Water, PCWA’s annual publication, this outreach project communicates the illustrated conservation impact of Placer RCDs and landowners by mapping data points where individuals and landowners have utilized the programs. I facilitated inter-agency participation to collect and organize GIS mapping data, refine the rhetorical hook, and ensure consistent branding. The piece included clear calls to action while also encouraging the already significant action taking place. It included a QR code to track engagement. By coordinating with PCWA, facilitating staff brainstorming, and directing project design, the final feature communicated both our reach and our readiness to support new landowners in conservation.

Work Sample

What this Work Enables

Impact Made Visible

Transforms diverse program activity into a simple, compelling visual that communicates real conservation work and invites public participation.

Collaboration Across Teams

Brings staff from multiple departments into shared language, shared problem-solving, and a unified communication strategy.

Clarity for Public Understanding

Centers accessibility by refining phrasing, structure, and visual design so landowners quickly understand what is available and how to engage.

Note: All materials demonstrated on this webpage belong to the Placer County Resource Conservation District and are presented here to illustrate my skills and experience.